![]() ![]() This one looks great, and the amount of aesthetic customization available is bonkers. Last up is Airmail, a sexy, Mac/iOS-only email client created by an independent developer. Though, it comes at a potentially caffeine-reducing cost. Rating: A very smooth experience that works. Also, Outlook is only available when you pay for Office 365, which costs about the same as 15 cups of your morning coffee. If you happen to search for an old email while it’s downloading new messages, you often run the risk of crashing the software. The cons? It’s a hefty piece of software. The search function works when you need to recall an old email from a client, and the contacts are intuitive. ![]() They look perfect and you can count on the format being right. And like Gmail, Outlook has the backing of a tech titan that provides peace of mind.įorwarding emails are easy off the bat. Though the interface is busy, it’s highly customizable. Microsoft’s Outlook is a formidable email client for PR pitching, even on the Mac. Every time I’ve pitched through Gmail, it would have gone better if I’d sent the Sasquatch. Your beautiful looking pitch has transformed into the embarrassing, email equivalent of a 3-year-old’s finger painting of a Sasquatch. ![]() Try to copy and paste from a third-party source-say a Microsoft Word document-into a new Gmail message, and it will look like a completely normal, nicely formatted email.īut hit send, and some kind of dastardly magic happens that turns your pitches into an amalgam of fonts and sizes and spaces. However, pitching in Gmail is a nightmare and a half. Plus, its integration with Google Drive can come in handy, especially for G Suite users. With the backing of one the largest tech giants in the world, Gmail offers a fluid, glitch-free experience. Google’s signature email service has more than 1.5 billion users making it one of the most used email clients out there. Rating: Overall, Apple Mail provides a clean (if not overly simplified) experience. With some work, you can make it happen in Apple Mail. Obviously, you want each pitch to seem like a brand new, fresh email, so getting rid of the quoted text in a pitch is essential. That’s when the forwarded copy changes colors and are given big lines to highlight that it’s an old message. When it comes to forwarding pitches, you have to do some digging in the Preferences to remove the formatting on quoted lines text. Up first is Apple Mail, the default email software pre-installed on all devices created by-you guessed it-Apple.Īpple Mail is simple, easy and streamlined for the Mac, making it far less prone to crashing on dated MacBooks. If you’re a Mac and/or a G Suite user, take a look below at my recommendations for the best email clients for PR pitching. Well, fear not, because I’ve taken the liberty of testing some of the most prominent email clients out there so you don’t have to. ![]() Has anyone else cringed when they’ve gone to look at a pitch in their “Sent” folder only to find the fonts are different sizes and lines of space in the middle of paragraphs? What I mean is, when we craft a pitch, we will re-use the main skeleton of that pitch over and over again, and we’ll send these recycled pitches to our friends in the media (with a custom and personal note added to each one, right guys?).įor something that seems so technologically trivial in 2019, it sure can be a big pain in the butt to get your forwarded emails formatted correctly. A forwarded email can be the PR pro’s best friend or worst f-ing nightmare. In addition to mastering a concise lede or writing the perfect subject line, we have to traverse the simple, yet infuriating hurdle that is the forwarded email. Hell, even we’ve written about the ins and outs of a good pitch. Google “The Art of PR Pitching,” and you’ll find more than 53 million results. I think most public relations professionals would agree that there is an art to pitching the media. ![]()
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